TRANSFORMING ONLINE BRANDS INTO HOUSEHOLD NAMES
End-to-end TV advertising for consumer brands
WHAT WE DO
We specialize in transforming ambitious brands into household names through strategic TV advertising, creative excellence, and data-driven media buying.
TV Advertising Strategy
Comprehensive TV advertising strategies that capture attention, drive engagement, and build lasting brand recognition across all demographics.
Creative Development
Award-winning creative concepts that tell compelling brand stories and connect emotionally with your target audience across all touchpoints.
Media Buying & Planning
Strategic media planning and buying that maximizes your advertising investment while reaching the right audience at the optimal moment.
BUT WHY HOUSEHOLD?
DE-RISK YOUR TV PILOT
Without the right plan, TV can be daunting. With our proven track record as the team behind several successful performance focused brand launches, you'll be in good hands.
SAVE ON PRODUCTION
Production doesn't need to blow up your marketing budget. We've done this many times now, and have proven that we're able to execute movie quality, high-performing TV commercials on an indie film budget.
note: we work on creative for about half of our brand partners
REDUCE OVERHEAD
With our platform partnerships, brands that work with Household are able to reduce media buying fees significantly. Longer term TV media investment management costs significantly less through Household than through agencies or other managed service offerings.
LAUNCH, MEASURE, ITERATE, SCALE
We're with you for the long haul. After we help you with the creative, we offer media management, creative editing, quarterly budget planning, and bespoke TV buying strategies to help you scale your brand on TV.
MEDIA BUYING PHILOSOPHY
Too many traditional media buying agencies buy exactly the same way. Broad, manufacturing for clearance and not for performance, and avoiding opportunity by perceiving it as risk. We take a measured approach to everything we do by leveraging our experience with high-growth performance brands of all sizes.
Narrow or Wide, Whatever is Best
It's simple to run an automated or cookie-cutter TV advertising campaigns, and it's still very difficult to run one that's properly tailored to the brand. We take the hard way.
We Measure Performance, Not Impressions
We're constantly adjusting for performance, and the needs of the brand. We don't just look at one dashboard, we're looking at the whole business top to bottom to ensure we're squeezing every ounce out of our TV campaign.
Built to Scale...or Not
If you want to scale, or you need to get creative with your budget, we can help. We're not sales people, we're consultants that are working to figure out the best possible strategy for your brand on TV.
Full Access, Unlike Everyone Else
Not every platform is equal. In fact, most of them (cough, cough programmatic-only platforms) have access to only programmatic inventory. That means they can't buy Direct IO, Linear, Sponsorship Opportunities, or a Super Bowl Commercial. We are set up to buy any and every type of inventory we think is best for your brand.
SMALL TEAM, BIG IMPACT
A snapshot of our media buying reach and capabilities
9 Figures
Of TV Media Managed
10+
Industries Served
500+
Commercials Created
100B+
Impressions Per Year
Client Category Breakdown
Buying Across
Examples of Where Clients Appear
CREATIVE WORK
We help you strategize, write and produce high-response TV commercials.
We work with you to learn about your brand, your customers, and KPIs to craft the perfect stories to tell on TV to generate a consumer response.
ABOUT HOUSEHOLD
Hi, I'm Greg. I started Household after experiencing firsthand the power of TV advertising while growing my own brand, Moon Pod. Since then, I've written and produced over 500 TV commercials and partnered with brands to strategically plan and purchase tens of millions of dollars in media per year.
Having been on the brand side, I know how intimidating the TV advertising space can seem. And with that perspective, I'm able to help our partner brands reduce risk, make smarter decisions, and dramatically increase their chances of success as they enter into the fractured world of TV advertising.
Greg Schwartz
Founder
TRANSFORMING BRANDS INTO HOUSEHOLD NAMES
Ready to transform your online brand into a household name? Let's discuss your TV advertising strategy and how we can help you reach mainstream success.