My partner and I started the brand centered around our $1.3 million dollar Kickstarter launch, we worked to scale Moon Pod into several growth channels including TV commercials. The brand has grown and scaled immensely, crediting TV being as being a massive driver as a direct response channel for the brand.

I began working with Solgaard to tweak their product positioning, and worked together to revamp their social ad performance.

After achieving success on social and getting the business back to a profitable state, I worked with the founder to build out their core team, and scale the brand into television ads.

TV has become a leading direct response growth channel for the brand, and can directly credit TV to the recent rapid growth of the brand.

Given my experience of launching brands on TV, I started working with Public Rec to strategize to their launch into TV advertising.

I worked with their creative team, and CEO to figure out the best creative for the brand for their pilot on TV and beyond. Since the pilot in Q3 of 2021, TV has been proven as a major lever for the business to grow the business. Since the brand launched on TV, it’s seen a dramatic lift in performance of their other growth channels, attributable to their launch on TV.

Soon after Pair raised $60 million to scale and compete with DTC eyewear powerhouse, Warby Parker, I was brought on to work with the Pair team to help rework their TV creative. The goal was toto improve their performance on TV, and help scale the channel profitably.

Since both founders had on-air TV experience on Shark Tank and on a few other occasions, our strategy was to produce founder stories, based on the two co-founders personal experiences launching the brand. The thought was that a more personal story might resonate better with prospective customers on TV.

The Pair team and I worked together to produce 12 new creatives to effectively test the best combination of benefits and visuals with the overall goal to be reducing cost per visitor (CPV), and thus reducing cost per acquisition from TV. So far, as a result of new creatives, Pair reduced their cost per acquisition on TV by ~30%. Take a look at a few of the spots here.