I co-founded the brand, launched it on Kickstarter with the former Founder of Gravity Blanket, and worked to scale the brand into several growth channels including television over the course of three years.

I began working with Solgaard in late 2020 — at the height of covid, and subsequently the low point of travel.

We began tweaking their product positioning, and worked together to revamp their ad performance. Additionally, I worked with the founder to build out their core team, including a best in class fleet of vendors, and scaled the brand into television ads.

We are currently culminating a transformational year for the brand, and strategizing for more growth next year!

I was asked to come on to about-face prior to the launch of the brand to help a team of retail experts launch a digitally native cosmetics brand centered around the celebrity singer, Halsey.

I worked with the founders and marketing team 2 months prior to launch to execute on the launch with a goal of $1 million in revenue in the first 30 days. I helped the team devise a way to communicate to Halsey’s fanbase, an exclusive brand launch experience on-site, and a way to sustainably scale the brand with frequent product launches.

Given my experience of having launched multiple brands on TV, I started working with Public Rec to strategize to their launch into TV advertising.

I worked with their creative team, and CEO to figure out the best creative for the brand for their pilot on TV and beyond. TV has been proven as a major lever for the business to grow DTC revenue.

I began working with the founder of Bunch Bikes in 2021 in preparation to grow DTC revenue in 2021. The brand has had a lot of recent success, as it was featured on Shark Tank, and even closed a deal with the sharks.

We’ve worked on product positioning, optimizing performance on the website, and revamp of the paid ads, positioning the brand for a big 2022 and beyond.

I was brought on to work with Bushwick Kitchen, a condiment brand, to enhance their DTC experience, increase the revenue coming from performance marketing, and lead the new build of their website.

I worked directly with the CEO to strategize a go forward content plan for the brand, re-launched their website: www.bushwickkitchen.com, and worked with their existing video and image assets to generate ~30 new social media ad assets.

I was brought on to Pair to improve their performance on TV, and help scale the channel.

Since both founders had on-air TV experience, the strategy was to produce multiple versions of founder story commercials that might resonate better with prospective customers on TV. We worked together to produce 12 new creatives to effectively test the best combination of benefits and visuals.